Miguel recaptures the freedom of his youth when he test-drives the new Volkswagen "Bug." He feels twenty-five years younger, and remembers cruising the beaches of California in his old 1970 Bug when he was in college.He decides to purchase that new VW model.Miguel's positive attitude toward the car is primarily driven by

Question

Quizplus · Accepted Answer

Miguel's positive attitude towards the car is due to his emotional response to the memory of his youth and the feelings associated with driving the new Volkswagen "Bug." This emotional response is part of the affective component, which refers to the feelings and emotions associated with a product, person, or situation.

Miguel Recaptures the Freedom of His Youth When He Test-Drives