You work for an advertising agency. You have been assigned to come up with an advertising campaign for a new brand of designer water, which in reality is standard city reservoir water in a fancy bottle. In this case, you are best off using the __________ route, because __________.

Question

Quizplus · Accepted Answer

Peripheral route persuasion is more effective when the product lacks strong, logical arguments for its superiority, as is the case with standard city reservoir water being marketed as a designer brand.

You Work for an Advertising Agency