People are more likely to pay attention to characteristics of the communicator, rather than to the contents of the message, when __________.

Question

Quizplus · Accepted Answer

When issues are too complex to comprehend fully, people tend to focus more on the characteristics of the communicator (such as credibility, attractiveness, etc.) rather than trying to understand the complex content of the message. This is because it's easier to assess the communicator than to decipher complicated information.

People Are More Likely to Pay Attention to Characteristics of the Communicator