People who base their attitudes on ________ are most likely to maintain their new attitudes over time.

Question

Quizplus · Accepted Answer

People who base their attitudes on a logical analysis of the arguments are most likely to maintain their new attitudes over time because they have processed the information deeply and have strong reasons to support their attitudes. This is referred to as the central route to persuasion, which involves careful consideration and evaluation of the arguments presented. In contrast, attitudes based on peripheral cues (such as the attractiveness of the communicator or the use of humor) or emotional feelings about the attitude object are generally less stable over time.

People Who Base Their Attitudes on ________ Are Most Likely