According to Your Textbook, One Reason Why Many Ads Try

According to your textbook, one reason why many ads try to play on our emotions is that

A) techniques that play to our emotions also tend to grab our attention.
B) everyone has a schema for emotions, but not everyone has a schema for the products advertised.
C) emotions are always more memorable than other kinds of information.
D) emotions help us fill in the blanks about the product in the short time interval of the ad.