A marketing agency is trying to put together an ad for a new pain medication.How might they best grab the attention of their audience?
A) present highly cognitive arguments
B) play to their emotions
C) appeal to the central route of processing
D) have a prestigious doctor lecture on the benefits of the medication
Correct Answer:
Verified
Q84: People are more likely to pay attention
Q86: The _ route to persuasion is to
Q89: Fear-arousing communications are most likely to result
Q90: Public service ads often try to raise
Q96: If you are constructing an ad, a
Q131: All of the following are true EXCEPT
Q135: "Don't bother me with the so-called facts,"
Q138: Kara has been a die-hard Republican since
Q140: Sometimes even when people want to pay
Q141: Sandy is trying to decide which new
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents