You are reading a billboard that says, "L&H shoes: comfort and style for your whole family." Where would such an ad be most effective, according to research on cultural differences in persuasion?

Question

Quizplus · Accepted Answer

Research has shown that in collectivist cultures such as those found in China, an ad that emphasizes the well-being of the whole family is more persuasive than an ad focused on individual benefits. Therefore, the L&H shoes ad would be most effective in Shanghai, China.

You Are Reading a Billboard That Says, "L&H Shoes: Comfort