You work for an advertising agency that has just acquired the account for a new software product. Your goal, of course, is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product-and to purchase the product. What factors would you think about in designing your persuasive ads?

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The Answer of You work for an advertising agency that has just acquired the account for a new software product. Your goal, of course, is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product-and to purchase the product. What factors would you think about in designing your persuasive ads?

You Work for an Advertising Agency That Has Just Acquired