Based on the studies conducted by Nolan and colleagues (2008) and Goldstein and colleagues (2008), which approach seems to be most effective at motivating people to behave in ways that are more environmentally friendly?

Question

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The studies conducted by Nolan and colleagues (2008) and Goldstein and colleagues (2008) both suggest that the use of informational social influence, such as normative feedback and providing information about others' behavior, can be effective at motivating people to behave in more environmentally friendly ways. Other approaches, such as operant conditioning, cognitive dissonance, and guilt and fear appeals, were not found to be as effective in these studies.

Based on the Studies Conducted by Nolan and Colleagues (2008)