After successfully reducing bullying in Norwegian schools by half, Olweus (1991) suggested that reducing bullying boils down to

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Olweus found that reducing bullying is most effective when adults are involved and committed to creating a safe and respectful environment. Punishing individual bullies or encouraging victims to be more assertive can address the symptoms but not the root cause of bullying behavior. Similarly, assuming that bullying is just a developmental phase undermines the seriousness of bullying and the potential harm it can cause.

After Successfully Reducing Bullying in Norwegian Schools by Half, Olweus