Researchers discovered that many ministers who supported desegregation in Little Rock, Arkansas did not use their pulpits to air their (unpopular) views for fear of losing contributions and church members.This is a real world example of the power of ________ to exacerbate prejudice and discrimination.

Question

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Normative conformity refers to the tendency of individuals to conform to social norms in order to gain approval or avoid ridicule. In this case, the ministers were conforming to the social norm of segregation in order to avoid losing contributions and church members. This ultimately exacerbated prejudice and discrimination.

Researchers Discovered That Many Ministers Who Supported Desegregation in Little