Environmental scanning entails all information gathering designed to detect changes in the external operating environment of the firm.
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Q2: The goal of a CRM system is
Q3: The purpose of a decision support system
Q4: Input data can come from internal sources
Q5: One way to describe marketing research is
Q6: Google is a popular search engine.
Q8: Data,information,and intelligence all have the potential to
Q9: Knowledge management is the process of creating
Q10: An organization's salesforce frequently provides important marketing
Q11: A data warehouse is the multitiered computer
Q12: A party that maintains Web sites on
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