Companies,such as Kraft and Procter & Gamble,conduct research to clarify ambiguous situations or discover ideas that may be potential business opportunities.What type of marketing research is this?

Question

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This type of research is exploratory in nature, as it is conducted to explore or discover new ideas or opportunities. Exploratory research is often used when the problem or situation is ambiguous or unclear, and the goal is to gain a better understanding of the situation before moving forward with more specific research methods.

Companies,such as Kraft and Procter & Gamble,conduct Research to Clarify