A statement such as: "Consumers with more favorable attitudes toward our advertising will exhibit more favorable attitudes toward the brand advertised" is an example of a(n):

Question

Quizplus · Accepted Answer

The statement is a hypothesis because it proposes a relationship between two variables (attitudes toward advertising and attitudes toward the brand) that can be tested and potentially proven or disproven through research.

A Statement Such As: "Consumers with More Favorable Attitudes Toward