A marketing manager conducts a market test but has already decided to ignore the results if they do not support a national launch of the product.This is an example of ____.

Question

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This scenario describes a situation in which the marketing manager has already made up their mind about the product launch and is using the market test simply as a way to justify their decision. This is not an objective approach to research and is known as a pseudo-research study. The manager's bias toward a national launch undermines the validity of the market test results.

A Marketing Manager Conducts a Market Test but Has Already