A professional interviewer holds a 90-minute discussion with one member of the target market to find out why that respondent purchases a particular brand of clothing.This is an example of a ____.
A)depth interview
B)concept test
C)focus interview
D)hermeneutic analysis

Question

Quizplus · Accepted Answer

A depth interview is a one-on-one conversation between an interviewer and a respondent in which the respondent is asked about their thoughts, feelings, and motivations related to a particular product or service. This type of interview is designed to uncover deep insights into consumer behavior and decision-making processes. The given scenario describes a typical depth interview. Choices B, C, and D are not applicable in this context.

A Professional Interviewer Holds a 90-Minute Discussion with One Member