Which approach to probing asks respondents to compare differences between brands at different levels?
A)interrogating
B)elaborating
C)linking
D)laddering

Question

Quizplus · Accepted Answer

Laddering is a type of probing technique that involves asking respondents to compare differences between brands at different levels. It tries to get to the deeper motivations and values of the respondent by asking a series of "why" questions to uncover the underlying beliefs and attitudes that drive their brand preferences.

Which Approach to Probing Asks Respondents to Compare Differences Between