Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?
A)random sampling bias
B)social desirability bias
C)administrative bias
D)interviewer cheating

Question

Quizplus · Accepted Answer

Social desirability bias occurs when a respondent answers in a way they believe will create a favorable impression or save face, particularly in the presence of an interviewer. It is a common type of response bias in surveys and can impact the accuracy and validity of the results. A random sampling bias refers to a bias that occurs when the population is not randomly sampled. Administrative bias refers to a bias that arises from how a study is conducted, while interviewer cheating refers to the intentional manipulation of survey responses by interviewers.

Which Type of Bias Occurs When a Respondent Wishes to Create