Which survey research method offers the lowest degree of respondent anonymity?
A)telephone interview
B)mail survey
C)mall intercept interview
D)Internet survey

Question

Quizplus · Accepted Answer

Mall intercept interviews involve approaching individuals in public places such as shopping malls to ask them questions directly. This method offers the lowest degree of respondent anonymity because the interviewer and respondent are in direct, face-to-face contact, making it easier to identify the respondent compared to methods like telephone, mail, or Internet surveys where the respondent can remain more anonymous.

Which Survey Research Method Offers the Lowest Degree of Respondent