The following statement by the chief executive of SunStar movie studio is an effective strategy: "We will produce the greatest films of the 21st century."

Question

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Grandiose statements are not strategy. Although SunStar's vision of producing the highest-quality films among all studios may lay the foundation for an effective strategy, it must be backed up by a clear set of actions that will allow the firm to address the competitive challenge with clear consideration of value creation and costs.

The Following Statement by the Chief Executive of SunStar Movie