Cobalt Sodas has seen its market share erode in recent years, as consumers increasingly turn toward healthier beverage choices such as unsweetened sparkling water. Hoping to rekindle interest in sugary sodas, Cobalt decides to produce a limited run of "throwback" cans using labeling first introduced in the 1980s. What is wrong with this strategy?
A) It fails to face the competitive challenge.
B) It does not involve concrete actions.
C) It lacks strategic commitments.
D) It tries to be everything to everybody.

Question

Quizplus · Accepted Answer

Cobalt's strategy fails to face the competitive challenge of changing consumer tastes. Instead of trying to give customers what they want by producing its own line of sparkling waters, Cobalt simply continues to produce the same sugary sodas and is likely to see its market share continue to decline.

Cobalt Sodas Has Seen Its Market Share Erode in Recent