Soil and Sod Gardening Supplies has a vision of helping every American learn how to grow their own food. Its management team recently unveiled the mission statement "A garden at every home." What is wrong with this mission statement?
A) It does not indicate how the company will accomplish its goals.
B) It does not include a stretch goal.
C) It is not inspirational and motivating for employees.
D) It is too specific.

Question

Quizplus · Accepted Answer

A mission describes what an organization does; it defines how the vision is accomplished and is often introduced with the preposition by. Soil and Sod's mission statement does not indicate how the company will achieve its goal of helping to place a garden at every home, and is thus more suited as a vision statement.

Soil and Sod Gardening Supplies Has a Vision of Helping