Which of the following statements is true of customer-oriented visions?
A) Customer-oriented visions identify how a customer need will be met.
B) Customer-oriented vision statements are not the same as listening to your customer.
C) Customer-oriented visions reduce a company's ability to adapt to a changing environment.
D) Customer-oriented visions define a business in terms of goods or services provided.

Question

Quizplus · Accepted Answer

It is important not to confuse customer-oriented vision statements with listening to the customer. They are not the same thing. Customer-oriented visions identify a critical need but leave open the means of how to meet that need.

Which of the Following Statements Is True of Customer-Oriented Visions