Which of the following vision statements is most likely to produce a sustainable competitive advantage for an auto dealership?
A) to generate the highest revenues of any dealership in the region
B) to sell only the highest-rated luxury vehicles
C) to open dealerships all across the country.
D) to help our customers find the perfect car for their individual needs.

Question

Quizplus · Accepted Answer

Customer-oriented vision statements allow companies to adapt to changing environments. Product-oriented vision statements often constrain this ability. A vision based on helping address customer needs is thus more likely to produce a sustainable competitive advantage.

Which of the Following Vision Statements Is Most Likely to Produce