Fuller Apparel's core value statement reads we will ensure our clothing is made with the highest respect toward human rights and environmental protection. Which of the following actions exemplifies how Fuller's core values drive its strategic decision making?
A) demanding that textile suppliers pay livable wages and maintain safe production facilities
B) introducing an online customer service unit to keep customers happy
C) investing in more efficient machinery to reduce costs and lower prices for consumers
D) purchasing a full-page advertisement in a major newspaper touting the company's values

Question

Quizplus · Accepted Answer

Fuller's core values are best reflected in the decision to demand that all members of the supply chain exhibit a similar concern with the environment and human rights. If the company did not enforce these standards among its suppliers, its products would not comply with the company's stated values, and Fuller would be vulnerable to other ethical lapses and negative public attention.

Fuller Apparel's Core Value Statement Reads We Will Ensure Our