Scanner data can be used to monitor supermarket sales in response to a local newspaper ad promotion.

Question

Quizplus · Accepted Answer

Scanner data includes information about the products sold, their prices, and the quantity sold, among other details. By analyzing scanner data, supermarket managers can determine the effectiveness of different promotional strategies, including local newspaper ads. They can track changes in sales before and after the promotion, identify which products were most popular, and adjust their marketing plans accordingly. Therefore, scanner data can be a valuable tool for monitoring supermarket sales in response to local newspaper ad promotions.

Scanner Data Can Be Used to Monitor Supermarket Sales in Response