When a competitor introduces a 15 percent price cut in order to blunt the effect of a test marketing study,a ____ effect has occurred.
A)maturation
B)testing
C)history
D)cohort

Question

Quizplus · Accepted Answer

The history effect refers to external factors or events that occur during a research study, which can potentially influence the results. In this case, a competitor introducing a price cut can be considered a history effect as it is an external factor that could affect the outcome of the test marketing study. The other options - maturation, testing, and cohort - do not seem relevant to this scenario.

When a Competitor Introduces a 15 Percent Price Cut in Order