A researcher wants to study the members of the American Marketing Association and selects a sample from its membership list.The membership list is an example of a ____.
A)reverse directory
B)sampling frame
C)systematic sampling list
D)census

Question

Quizplus · Accepted Answer

The membership list is a list of all the members of the American Marketing Association, which serves as a sampling frame for the researcher to select a sample from. A sampling frame is a list or other representation of a population from which a sample is drawn. The other options do not fit the description of the membership list. A reverse directory is a list of telephone numbers and corresponding addresses, while a systematic sampling list is a list of every nth individual in a population. A census is a complete count of a population.

A Researcher Wants to Study the Members of the American