Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called ____.
A)interactive samples
B)online panels
C)perpetual samples
D)e-samples

Question

Quizplus · Accepted Answer

Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called online panels. Option A (interactive samples) is not a commonly used term in marketing research. Option C (perpetual samples) is a term used to describe a panel that is continuously being updated with new members, whereas option D (e-samples) is a general term that refers to any sample of respondents gathered using online methods.

Lists of Respondents Who Have Agreed to Participate in Marketing