The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands.Which type of sampling procedure is being used?
A)systematic sample
B)quota sample
C)area sample
D)multistage sample

Question

Quizplus · Accepted Answer

This is a quota sample as the number of owners to be interviewed from each brand is predetermined, and the interviewers are instructed to fill quotas for each brand.

The Head of the Marketing Research Department Instructs Field Interviewers