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The CEO of Chyron Media Has Decided to Enter the Markets

Question 33

Multiple Choice
The CEO of Chyron Media has decided to enter the markets of emerging nations like China and Brazil. This means that the books, magazines, and websites published under the Chyron Media banner would be made available in these nations. Which of the following strategies does this scenario best illustrate?

The CEO of Chyron Media has decided to enter the markets of emerging nations like China and Brazil. This means that the books, magazines, and websites published under the Chyron Media banner would be made available in these nations. Which of the following strategies does this scenario best illustrate?


A) corporate strategy
B) functional strategy
C) business strategy
D) divisional strategy

Correct Answer:

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