A market researcher focuses on the psychological process,including thoughts,feelings,and behavior that people experience once they realize that they have an unmet need.The human behavior that constitutes this set of value-seeking activities that the researcher is examining is best described as _____.
A) opportunistic behavior
B) consumer behavior
C) cognitive psychology
D) social interaction
E) deviant behavior

Question

Quizplus · Accepted Answer

The set of value-seeking activities that the researcher is examining is related to the behavior of consumers, which can include their thoughts, feelings, and actions as they try to fulfill an unmet need. This area of study is commonly referred to as consumer behavior.

A Market Researcher Focuses on the Psychological Process,including Thoughts,feelings,and Behavior