Customers pay money for those products that they believe to be useful in satisfying their needs and wants.This transfer of money for goods or services is best described as _____.

Question

Quizplus · Accepted Answer

Exchange is the best description of the transfer of money for goods or services between customers and businesses. The act of exchange is the core concept of marketing, where customers give up something of value (money) in exchange for something they perceive as more valuable (product or service).

Customers Pay Money for Those Products That They Believe to Be