Procter & Gamble sells six different brands of laundry detergent,each with a unique offering for different market segments.Which business orientation does this illustrate?

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Procter & Gamble's strategy of selling six different brands of laundry detergent, each with a unique offering for different market segments, represents differentiated marketing. In this approach, a company targets multiple distinct customer groups with specific products and marketing campaigns tailored to each group's unique needs and preferences. This stands in contrast to undifferentiated marketing, which involves offering the same product to all customers, and direct and ambush marketing, which are more focused on specific channels or tactics for reaching customers. Viral marketing also typically involves a more singular approach to targeting a broad audience through social media and other digital channels.

Procter & Gamble Sells Six Different Brands of Laundry Detergent,each