A consumer research study analyzes the factors,such as age,income,and stage of family life cycle,predicting a consumer's likelihood to purchase a 3-D television.Data were collected from 3,000 consumers using a structured questionnaire.Which type of research does this represent?
A) Qualitative
B) Interpretive
C) Quantitative
D) Ethnographic
E) Phenomenological

Question

Quizplus · Accepted Answer

This is a quantitative research study as it involves collecting numerical data (age, income, etc.) from a large sample size (3,000 consumers) and analyzing it to make predictions about consumer behavior (likelihood to purchase a 3-D television). Qualitative research typically involves collecting non-numerical data such as opinions and experiences through methods like interviews or focus groups. Interpretive, ethnographic, and phenomenological research are all subtypes of qualitative research.

A Consumer Research Study Analyzes the Factors,such as Age,income,and Stage