Rather than being viewed as opposites,utilitarian and hedonic values are not mutually exclusive.

Question

Quizplus · Accepted Answer

Utilitarian and hedonic values can coexist and complement each other, as people may seek both practical benefits and emotional gratification from the same product or service. For example, a computer may be chosen for its utilitarian features such as speed and reliability, as well as for its hedonic attributes such as design and brand image. Moreover, the enjoyment and satisfaction that come from using a product can enhance its perceived usefulness and value.

Rather Than Being Viewed as Opposites,utilitarian and Hedonic Values Are