Which of the following is at the heart of the consumer value framework and the focus of marketing efforts?
A) Utilitarian and hedonic values
B) Personal values
C) Consumer perception
D) Environment
E) Cultural values

Question

Quizplus · Accepted Answer

The consumer value framework is all about understanding the values that consumers place on products and services. In this framework, two types of values are considered: utilitarian (functional) values and hedonic (emotional) values. These two types of values are what drive consumer behavior and are the focus of marketing efforts, making option A the correct choice. The other options may play a role in shaping consumer values, but they are not the central focus of the consumer value framework.

Which of the Following Is at the Heart of the Consumer