Which of the following is an external influence on consumer value?
A) Personal values
B) Attitude
C) Needs
D) Perception
E) Reference groups

Question

Quizplus · Accepted Answer

A reference group is a group of people that an individual looks to for social comparison and influences the individual's behavior and attitudes. As such, it is an external influence on consumer value. Personal values, attitude, needs, and perception are internal influences on consumer value.

Which of the Following Is an External Influence on Consumer