A basic _____ premise is that customers form relationships with companies as opposed to companies conducting individual transactions with customers.
A) Consumer Behavior Framework
B) Customer Relationship Management
C) Marketing Consumer Framework
D) Relationship Quality Management
E) Consumption Process Framework

Question

Quizplus · Accepted Answer

The premise described in the statement is a core principle of Customer Relationship Management (CRM). The other choices do not accurately describe this principle.

A Basic _____ Premise Is That Customers Form Relationships with Companies