According to the Customer Relationship Management (CRM)orientation:
A) each customer represents just a single sale rather than a potential stream of resources.
B) customers who switch providers each time they make a purchase tend to be more profitable than loyal customers due to their wide range of purchases.
C) the most profitable customers are those who search for information about a product online and then buy it in a brick-and-mortar store.
D) customers form relationships with companies as opposed to companies conducting individual transactions with customers.
E) a strong, or high-quality, relationship is typified by a consumer who buys different brands of a product each time a need for that product arises.

Question

Quizplus · Accepted Answer

The CRM orientation focuses on building long-term relationships with customers, rather than simply conducting individual transactions. Therefore, the most profitable customers are those who form relationships with companies, not those who switch providers frequently or buy from different brands each time they need a product. Additionally, the orientation emphasizes the importance of understanding customers' needs and preferences in order to personalize interactions and provide high-quality service.