_____ refers to the feelings that are experienced during consumption activities or associated with specific objects.
A) Cognition
B) Internalization
C) Affect
D) Habituation
E) Utilitarian value

Question

Quizplus · Accepted Answer

Affect refers to the emotions, moods, and feelings that are experienced during consumption activities or associated with specific objects. Cognition refers to thinking and processing information. Internalization refers to the adoption of beliefs or values as one's own. Habituation refers to the decreasing responsiveness to a stimulus after repeated exposure. Utilitarian value refers to the practical or functional value of a product or service.

_____ Refers to the Feelings That Are Experienced During Consumption