Characteristics and traits,including personality and lifestyles,that help define a consumer are referred to as _____.
A) value enhancers
B) individual identifiers
C) discriminators
D) individual differences
E) exemplars

Question

Quizplus · Accepted Answer

These characteristics and traits are known as individual differences. They are what differentiate one consumer from another and help marketers understand and target specific groups of consumers with tailored marketing efforts.

Characteristics and Traits,including Personality and Lifestyles,that Help Define a Consumer