Sam needed a new pair of bicycle pedals.After visiting several stores to find the right ones,he purchased a pair from a local store called All Things Sports and was satisfied that his needs were met.Which of the following best describes the type of value Sam received?
A) End-state value
B) Premium value
C) Terminal value
D) Utilitarian value
E) Purchase value

Question

Quizplus · Accepted Answer

The type of value Sam received is utilitarian value, which refers to the practical value or usefulness of a product in meeting the needs and desires of the consumer. In this case, the pedals met Sam's needs and satisfied him that his requirement for a new pair of pedals was met.

Sam Needed a New Pair of Bicycle Pedals