Which of the following terms refers to the way a company goes about creating value for its customers?
A) Schema
B) Marketing strategy
C) Social inclusion
D) Blueprint
E) Focus

Question

Quizplus · Accepted Answer

Marketing strategy is the term that refers to the way a company goes about creating value for its customers. It involves identifying the target market, analyzing customer needs and wants, and developing the appropriate marketing mix (product, price, promotion, and place) to satisfy those needs and wants.

Which of the Following Terms Refers to the Way a Company