The market segment a company will serve with a specific marketing mix is referred to as the _____ market.
A) target
B) primary
C) elementary
D) capital
E) dominant

Question

Quizplus · Accepted Answer

The term used for the market that a company targets with a specific marketing mix is called the target market. This could also include secondary or tertiary markets, but the primary focus is on the target market.

The Market Segment a Company Will Serve with a Specific