_____ is the separation of a market into groups based on the different demand curves associated with each group.
A) Market zoning
B) Market augmentation
C) Market positioning
D) Market segmentation
E) Market selection

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This allows companies to tailor their marketing efforts to the specific needs of each segment, creating more effective messages and making better use of marketing resources. Market zoning, market augmentation, market positioning, and market selection are all related concepts, but they do not specifically refer to the process of dividing a market into groups based on demand curves.

_____ Is the Separation of a Market into Groups Based