Which of the following is used to depict graphically the positioning of competing products?
A) Product blueprint
B) Schema
C) Perceptual map
D) Product map
E) Demand curve

Question

Quizplus · Accepted Answer

Perceptual maps are used to depict the positioning of competing products by graphically representing consumer perceptions and preferences. They typically display two or more criteria (such as price and quality) on axes and show where various products or brands fall in relation to each other. This helps companies identify gaps and opportunities in the market, as well as understand how consumers perceive their own and competitors' products.

Which of the Following Is Used to Depict Graphically the Positioning