FAST FOOD SCENARIO
Daniel, an entrepreneur, is planning to open a fast-food restaurant. He wants to cash in on the huge population of busy professionals who usually don't have the time for a sit-down meal. They prefer instead to grab a bite on the go. Daniel has done his fair share of research, and he found that though fast-food restaurants cater to the need for a quick bite, consumers feel guilty of indulging in what they thought was "unhealthy." Daniel conceptualized a place that will offer a quick bite as a healthy alternative, so consumers would not have to suffer from guilt. Daniel is looking at establishing a long-term relationship based on trust with his customers.
-Refer to Fast Food Scenario.Daniel is looking at establishing a long-term relationship based on trust with his customers.In doing so,Daniel is adopting a(n)_____ orientation.
A) Association Behavior Management
B) Customer Relationship Management
C) Investor Margin Management
D) Relationship Quality Management
E) Marketing Profitability Management

Question

Quizplus · Accepted Answer

Customer Relationship Management involves establishing long-term relationships with customers based on trust, which is exactly what Daniel is intending to do. This approach focuses on understanding the needs and preferences of customers and using this information to improve the overall customer experience. Association Behavior Management, Investor Margin Management, and Marketing Profitability Management are not relevant in this scenario. Relationship Quality Management is similar to Customer Relationship Management but is more focused on the quality of the relationship rather than its longevity. Therefore, B is the best choice.

FAST FOOD SCENARIO Daniel, an Entrepreneur, Is Planning to Open a Fast-Food Restaurant