Consumers must comprehend marketing messages in order to learn the intended value of a product.

Question

Quizplus · Accepted Answer

Consumers need to comprehend the marketing messages to understand the intended value of a product. If they don't understand the message, they may not see the product's worth, and the marketing efforts may be ineffective. Therefore, comprehension plays a crucial role in delivering value to consumers via marketing.

Consumers Must Comprehend Marketing Messages in Order to Learn the Intended