When consumers believe that they will get 50 percent off on the purchase of a second item of equal or lesser value after reading an advertisement for a clothing store,_____ of the marketing message has occurred.
A) sensitization
B) distinction
C) habituation
D) rumination
E) comprehension

Question

Quizplus · Accepted Answer

Comprehension refers to the process by which a person understands a marketing message or advertisement. In this scenario, the consumer understands that they will receive 50 percent off the purchase of a second item of equal or lesser value.

When Consumers Believe That They Will Get 50 Percent Off